How do we make our goals visible?
The final step consists in marketing and communicating your results to stakeholders. Communication is key to give visibility to the implemented measures and to maximize their value in terms of impact and benefits.
Communication will allow you to be accountable towards local, regional and national stakeholders and to increase the attractiveness of your ski area to a wider public as well as to new market segments as, for example, sustainable tourism.
Tools 6: Web and Social media
In our society, the web and social media are the most effective channels to reach broad audiences. In order to make visible your commitment to implement low-carbon measures, design a dedicated section on your ski-resort website, create short videos showing the measures and the impact of your measures, and engage stakeholders in sharing the content you create.
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This project is co-financed by the European Regional Development Fund through the Interreg Alpine Space Programe